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| MARKETING TOPICS |
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| FEATURED PAPERS & RESOURCES |
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| Corporate Blogging and Email Marketing: Why They Work Together |
 Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together. |
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| Which CMS Is Right For Me? A guide to evaluating the various CMS options |
 The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!
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| Why Interactive Support Is Essential For Travel eBusiness |
 Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site. |
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| 5 Essential Factors Business Owners Must Understand Before Choosing a Payment Processing Provider |
 Accepting credit cards at your business, whether online or at your physical location, can be a challenging task. The Credit Card Processing Industry is highly fragmented, with many companies offering conflicting or a confusing range of services. This fact filled paper will provide you with a framework to make an informed decision for your payment system including; Equipment Costs, Rates, Types of Processing and Terms of the Agreement. |
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| The 57-Point Checklist to Hiring the Right Search Agency |
 Are you thinking about outsourcing your search marketing and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right agency. |
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SPECIAL REPORT |
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Added Value Consumers Expect from Product Recommendations: Practical Guide for e-tailers
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2009 marks the second year that MyBuys and the e-tailing group have surveyed consumers to track how they relate to and use personalized product recommendations (PPR). As part of that effort, we looked at several questions on a historical basis to understand any shifts in the consumer's mind. Our research focus begins with PPR positioning and favored messaging. We also studied the role of email communication in cart abandonment, including using triggered email to avert abandonment and convert carts. Learn more today! |
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