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Results 1 - 23 of 23 matches |
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B-2-B Marketing in 2008: Trends in Strategies & Spending |
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As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
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Forget the ABC's of Lead Scoring |
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If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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Get Ahead with Interactive Promotional Contests |
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Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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Making the Case for a Social Media Strategy |
| By : Cymfony |
Published Date: Jul 11, 2006 |
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Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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The Changing Face of PR |
| By : Cymfony |
Published Date: Oct 19, 2006 |
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This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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The Social Media Revolution, What's Your Strategy? |
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Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results |
| By : Marketo |
Published Date: Aug 25, 2008 |
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In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0. Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more. Understanding Web 2.0 tactics is a must for B2B marketers who want to compete. Find out why; listen to this free podcast now.
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Webcast: 5 Tips to Turn Your Website into a Marketing Machine |
| By : HubSpot |
Published Date: Sep 29, 2007 |
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Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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Altruism Drives User-Generated Content, Study with Keller Fay, November 2007 |
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Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.
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Blogging for Business Basics |
| By : HubSpot |
Published Date: Mar 19, 2008 |
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Blogs are no longer just online personal journals - they are now key business tools. Blogs allow you to engage in a conversation with your customers while improving your website's search engine rank. Don't know where to start? This webinar will cover the basics of blog marketing, including key tactics for business blogging and engaging in the blogosphere to grow your business.
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Boosting Natural Search Traffic Using Ratings and Reviews |
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Driving traffic from natural search is increasingly competitive and expensive. Online marketers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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B-to-B Branding in a 2.0 World |
| By : Godfrey |
Published Date: Oct 26, 2007 |
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Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company.
By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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B2B Marketing with Video: Driving ROI from Awareness to Advocacy |
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With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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Results 1 - 23 of 23 matches |
Sort Results By : Published Date | Title | Company name |