 |
|
Results 1 - 25 of 33 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results |
| By : Marketo |
Published Date: Aug 25, 2008 |
|
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0. Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more. Understanding Web 2.0 tactics is a must for B2B marketers who want to compete. Find out why; listen to this free podcast now.
Download Now
|
 |
|
|
|
|
|
Viral Marketing Best Practices |
| By : Clupedia |
Published Date: Mar 19, 2008 |
|
This white paper proposes 10 best practices to design, launch, measure, and manage viral marketing campaigns. The emphasis is put on a tool that can automatize the process and use Social Networking Analysis (SNA) to identify key players in a social network willing and capable of spreading the word around.
Download Now
|
 |
|
|
|
When Commanding the Stage Means Passing the Mic |
|
|
Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
Download Now
|
 |
|
|
|
|
|
|
|
Customer Centric Messaging - What You Need To Know |
|
|
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
Download Now
|
 |
|
|
|
|
|
|
|
Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online |
|
|
User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.
Download Now
|
 |
|
|
|
Fundamentals of Mobile Marketing |
|
|
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
Download Now
|
 |
|
|
|
Fundamentals of Marketing Through Games |
|
|
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
Download Now
|
|
|
|
|
Get Ahead with Interactive Promotional Contests |
|
|
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Download Now
|
 |
|
|
|
|
|
|
|
|
|
Keeping the Event in Event Marketing |
|
|
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
Download Now
|
 |
|
|
|
Lincoln uses Sparta Social Networks to help make dreams come true |
|
|
Lincoln, a division of the Ford Motor Company, was launching an integrated marketing campaign as part of its efforts to revitalize the brand with more contemporary vehicles. The goal of the campaign was to attract a younger demographic. Use of the web by car companies has become more and more important, but Lincoln was setting out to create a new benchmark for consumer involvement and participation. Download this paper to read more.
Download Now
|
 |
|
|
|
Making the Case for a Social Media Strategy |
| By : Cymfony |
Published Date: Jul 11, 2006 |
|
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
Download Now
|
 |
|
|
|
Modular Media For Sports Marketers |
|
|
This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your sports brand.
Download Now
|
 |
|
|
|
Modular Media For Entertainment Marketers |
|
|
This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your entertainment brand.
Download Now
|
|
|
|
|
|
|
|
|
Oxygen Turns to Sparta Social Networks to Increase Television Viewership |
|
|
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
Download Now
|
|
|
|
|
|
| |
|
|
|
Results 1 - 25 of 33 matches |
Sort Results By : Published Date | Title | Company name |