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Hitwise U.S. Research Note: Measuring Web 2.0 Consumer Participation

By : Hitwise

Published Date: Jul 05, 2007

This research note covers what the top web 2.0 websites are, and describes how over 10 million U.S. Internet users interact with these new technologies.

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The Ultimate Wisdom of Crowds Platform

By : Clupedia

Published Date: Apr 15, 2008

This white paper proposes the ultimate platform to harness the wisdom of crowds – the collective opinion of people which is often better than the opinion of a single expert. The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks. It then takes an inventory of current solutions and points out their limitations. It also proposes some future developments.
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The Social Media Revolution, What's Your Strategy?

By : Breakout Solutions

Published Date: Sep 23, 2008

Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

By : Marketo

Published Date: Aug 25, 2008

In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0. Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more. Understanding Web 2.0 tactics is a must for B2B marketers who want to compete. Find out why; listen to this free podcast now.
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