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Customer Experience/Engagement

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By: IBM     Published Date: May 14, 2012
Join us on May 22 at 11:00 am ET to hear how companies are viewing email in the context of collaboration and social business and how they see the future of email evolving into a social business tool. People don't do business with companies. They do business with people.
Tags : customer experience/engagement, email marketing services/software, social media marketing
     IBM
By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: KnowledgeVision     Published Date: Apr 24, 2012
This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.
Tags : knowledgecenter, marketing, video marketing, emerging marketing, internet, interactive marketing, web analytics, webinars & web conferencing
     KnowledgeVision
By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : reevoo, marketing, social media, digital, online, social purchase, interactive marketing, web analytics
     Reevoo
By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : reevoo, travel, booking, social media, e-commerce, digital, online, websites
     Reevoo
By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
Tags : ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management, marketing software, web analytics
     IBM Unica
By: Oracle Global Marketing     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
Tags : oracle, marketing, customer relations, customer satisfaction, e-commerce, crm solutions/software, customer experience/engagement, market research
     Oracle Global Marketing
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: GX Software     Published Date: Mar 29, 2012
In this webinar recording guest speaker Shar VanBoskirk, Forrester analyst, gives some insights on the importance of a unified customer database and on how the CORE principle can help optimizing the customer journey. Here you can download the recordings from the webinar.
Tags : marketing, customer service, customer satisfaction, emerging marketing, optimization, cross-channel marketing, emerging marketing, interactive marketing
     GX Software
By: GX Software     Published Date: Mar 29, 2012
In this webinar recording guest speaker Joe Stanhope, Forrester analyst, speaks about creating a marketing strategy based on unified customer insights. He explains how cross-channel customer insights can significantly enrich the knowledge that you have about your customers' online behavior and needs. Download this recording and learn how to build a coordinated digital marketing strategy.
Tags : marketing, emerging marketing, customer service, customer satisfaction, cross-channel marketing, customer view, interactive marketing, web analytics
     GX Software
By: GX Software     Published Date: Mar 29, 2012
Mobile is hot! And for good reason! The use of mobile devices is exploding worldwide and it's bringing exciting new potential to online marketing. Download the white paper "Monetizing Mobile Engagement" now and learn how you can also implement mobile successfully!
Tags : marketing, emerging marketing, mobile marketing, customer profile, customer satisfaction, interactive marketing, customer experience/engagement, market research
     GX Software
By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
Tags : cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network
     Cartera Commerce
By: OpenText     Published Date: Mar 20, 2012
In this paper we'll look at the trends driving online marketing and show how an online marketing solution can help marketing executives achieve their three most important objectives.
Tags : marketing, opentext, online marketing, digital marketing, marketing trends, digital, online marketing, interactive marketing
     OpenText
By: OpenText     Published Date: Mar 20, 2012
The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.
Tags : marketing, customer experience, customer satisfaction, analytics, customer service, aberdeen, web analytics, customer experience/engagement
     OpenText
By: YouSendIt     Published Date: Mar 07, 2012
This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.
Tags : collaboration, enterprise, marketing, content, content collaboration, innovation, workflow, project
     YouSendIt
By: Pardot     Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
Tags : marketing automation, marketing automation vendors, marketing automation guide, b2b marketing automation, marketing software, customer experience/engagement, business intelligence, data management/analytics
     Pardot
By: Pardot     Published Date: Mar 06, 2012
Download our "Automate Lead Scoring and Nurturing in 4 Easy Steps" white paper to learn how to close more qualified leads, faster.
Tags : lead scoring, lead nurturing, automate lead scoring, lead nurturing, crm solutions/software, customer experience/engagement, business intelligence, market research
     Pardot
By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
Tags : social media, marketing, marketing tools, emerging marketing, digital, customer experience/engagement, business intelligence, market research
     MediaVantage
By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
Tags : hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
Tags : hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi
     Zuberance
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