Customer Experience/Engagement

Join us on May 22 at 11:00 am ET to hear how companies are viewing email in the context of collaboration and social business and how they see the future of email evolving into a social business tool. People don't do business with companies. They do business with people.

The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.

The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.

The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.

This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.

Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.

Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.

Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.

The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.

In this webinar recording guest speaker Shar VanBoskirk, Forrester analyst, gives some insights on the importance of a unified customer database and on how the CORE principle can help optimizing the customer journey. Here you can download the recordings from the webinar.

In this webinar recording guest speaker Joe Stanhope, Forrester analyst, speaks about creating a marketing strategy based on unified customer insights. He explains how cross-channel customer insights can significantly enrich the knowledge that you have about your customers' online behavior and needs. Download this recording and learn how to build a coordinated digital marketing strategy.

Mobile is hot! And for good reason! The use of mobile devices is exploding worldwide and it's bringing exciting new potential to online marketing. Download the white paper "Monetizing Mobile Engagement" now and learn how you can also implement mobile successfully!

For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.

In this paper we'll look at the trends driving online marketing and show how an online marketing solution can help marketing executives achieve their three most important objectives.

The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.

This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.

Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.

Download our "Automate Lead Scoring and Nurturing in 4 Easy Steps" white paper to learn how to close more qualified leads, faster.

We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume