List Management

In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives

This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.

For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.

ISPs make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are. Download "The Sender Reputation Report: Key Factors that Impact Email Deliverability".

This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.

Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.

This whitepaper highlights how organizations can solve their attachment management problems while imposing little or no change on the way that users work and increasing IT's visibility into the process for compliance purposes -- inexpensively and at reduced corporate risk.

This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.

This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.

This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.

In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.

This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.

This paper presents the 5 most common practices that result in losing a customer and how to avoid those pitfalls. You'll also learn how more customer-centric measures can help you deepen and grow relationships with your most valuable customers.

This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.

Learn leading consumer trends driving the adoption of tablets, how to identify online opportunities from your website traffic, and best practices for optimizing your website for visitors using tablets.

Read this white paper to learn why implementing a secure email attachment management solution can help you enhance security and productivity.

Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.

In this white paper, find out more about Right Channeling and how it can benefit your organization.

Learn how to meet expectations on the evolving consumer journey through the cross-channel commerce landscape of today, driven by technical trends.

This whitepaper takes a look into opportunities for organizations to provide a superior experience focusing on integrating a CRM eCommerce solution.

Learn how you can transform your marketing practices into interactive marketing!

In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.

A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.