Webinars & Web Conferencing

This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.

This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.

Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.

CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online. Click here to download this free report.

This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.

In this white paper you will find insight as to how the Calpont InfiniDB database performs far beyond the abilities of a row-based database.

This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.

This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.

This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.

This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.

This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.

In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.

This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.

Gain sought-after skills and increase your expertise in 8 weeks or less! Earn an Internet Marketing Certificate from USF 100% online.

Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.

Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.

In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.

The Top 10 Testing, Targeting and Personalization Best Practices provides winning strategies for websites that want to increase conversion and revenue.

The FREE Buyer's Guide to Web Conferencing enumerates what you need to know about how a Web conferencing solution can help save your company money.

This guide gives you a side-by-side comparison of pricing, features and support and delivery options offered by the top 6 web conferencing vendors.

With so many choices, how do you know which web conferencing vendor offers the right services and value for your company? Compare the pros and cons.

Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.

Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!