Direct Mail/Marketing

This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume

This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.

This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.

The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.

You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words? This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.

This free white paper will teach you how to build a modern Customer Feedback Management practice.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

View the Infor CRM Epiphany E-mail Advisor online demonstration to see first-hand how your e-mail campaigns can rise to their full potential.

Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.

Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.

A 24-page e-book, this is the definitive guide to Local Franchise Marketing.

This complimentary whitepaper outlines the 10 most popular SEO copywriting myths, discusses current best practices and is chock-full of real-world examples on effective SEO copywriting.

You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.

Learn about the flourishing medical group practice market and find out how to best position your product or service in front of this affluent consumer base. Listen to an informative 15-minute podcast and understand what Medical Group Practice Management Association (MGMA) members are looking for in the ideal vendor relationship. Hear what six MGMA members had to say about what they value - and what they avoid - when doing business with new companies.

New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."

How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.

In this highly informative piece, authors Cynthia L. Dunn, RN, FACMPE and Rosemarie Nelson, MS, healthcare industry leading experts and principal consultants for the MGMA Health Care Consulting Group (www.mgma.com/consulting) have composed an in-depth look at the medical practice of the future that will allow you to learn about the following.

MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.

Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!

Read this white paper from the Medical Group Management Association (MGMA) – the most respected association for the leaders of medical group practices. You’ll learn how you can take advantage of this niche audience and about technologies that these small and medium-sized businesses dedicated to health care need to run smoothly.