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This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps.

This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume

Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.

This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.

This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.

Find out more about PIM 360-degrees Now!

This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.

In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!

Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.

This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.

Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!

This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

This free white paper will teach you how to build a modern Customer Feedback Management practice.

Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.

The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.

The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.

Hear Andy Hayler from the Information Difference discuss these challenges as he presents the findings of his research report, "Building a Robust Business Case for High Quality Master Data".