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Results 1 - 25 of 95 matches |
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Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser |
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This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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Don't Sacrifice Your Brand for Leads |
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In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they’re right for your brand.
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The Cyclic Nature of Online Marketing Tools |
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This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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The Seven Deadly Sins of Content Management |
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Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.
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Marketing's New 5Ps: Turning What You Know Inside Out? |
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Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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Creating a Web Strategy |
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This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.
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Contact Optimization for Direct Marketers Brief |
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Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
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Building the Business Case for Operational Marketing |
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Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.
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Solutions to the Demise of Directory Assistance Data |
| By : Amacai |
Published Date: Jul 25, 2008 |
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Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You'll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.
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MRM Goes Mainstream |
| By : Aprimo |
Published Date: Apr 24, 2008 |
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As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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Using Technology to Manage the Marketing Spend |
| By : Aprimo |
Published Date: Mar 13, 2008 |
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Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.
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More than a Financial Requirement |
| By : Aprimo |
Published Date: Jul 27, 2007 |
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Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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A One-Stop-Shop for Marketing Operations at BearingPoint, Inc. |
| By : Aprimo |
Published Date: Nov 25, 2008 |
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BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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Boosting Natural Search Traffic Using Ratings and Reviews |
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Driving traffic from natural search is increasingly competitive and expensive. Online marketers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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2008 Video SEO Playbook |
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With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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Generate Revenue with Online Video Ads |
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The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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Reaching Your Audience: A Practical Guide to Online Video Distribution |
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With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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Results 1 - 25 of 95 matches |
Sort Results By : Published Date | Title | Company name |