Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

Search the Library

Home > Ad Networks > Rich Media


Rich Media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, Flash, and special effects.

Results 1 - 2 of 2 matches

Sort Results By : Published Date | Title | Company name

DR & Seasonality: How to Manage Your Annual DRTV Buy

By : Northern Lights Direct Response

Published Date: Nov 10, 2008

How do you overcome the challenges of seasonality when buying DRTV media? This whitepaper explains how by thinking outside the box—beyond conventional wisdom—to effectively manage your annual DRTV media buy.
Download Now

Five Tips to Optimize Your DRTV Media Right Now

By : Northern Lights Direct Response

Published Date: Nov 10, 2008

All systems are go for your new DRTV campaign but, regrettably, response rates are lower than expected. Before you hit the panic button, here are five tips proven to increase response rates and dramatically increase your ROI.
Download Now

Is Your Media Fully Integrated? It Should Be

By : Northern Lights Direct Response

Published Date: Nov 10, 2008

The allure of DR is compelling, but are we missing something by managing each media vehicle individually? A well-planned, integrated marketing campaign will deliver benefits to your overall campaign. Find out how.
Download Now

Future Trends in Interactive Marketing (and the Future is Now)

By : Response Media

Published Date: Oct 01, 2006

Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
Download Now

Ad Networks and How to Choose Them

By : Sportgenic

Published Date: Jul 23, 2008

This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
Download Now