 |
|
Results 1 - 25 of 46 matches |
Sort Results By : Published Date | Title | Company name |
|
|
A Five Phase Approach to Email Marketing |
|
|
This article, published by iMedia Connection in July 2006, addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Download Now
|
 |
|
|
|
Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser |
|
|
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Download Now
|
|
|
|
|
Conversions: The Only Real Way to Measure Success for Acquisition Email |
|
|
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Download Now
|
|
|
|
|
Don't Sacrifice Your Brand for Leads |
|
|
In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they’re right for your brand.
Download Now
|
|
|
|
|
The Cyclic Nature of Online Marketing Tools |
|
|
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Download Now
|
|
|
|
|
Improve Your Open Rates for Acquisition Email |
|
|
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Download Now
|
|
|
|
|
AcquireVision: Fulfilling the Promise of Email Marketing |
|
|
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
Download Now
|
|
|
|
|
Assembling a Quality Email Marketing Team |
|
|
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Download Now
|
 |
|
|
|
|
|
|
|
|
|
Managing Your Online Brand Reputation |
|
|
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
Download Now
|
 |
|
|
|
Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By : Bronto |
Published Date: Jun 04, 2008 |
|
Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
Download Now
|
 |
|
|
|
Increasing Email Deliverability: Getting Email to the Inbox |
|
|
Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
Download Now
|
 |
|
|
|
|
|
A Guide to Effective Email Acquisition |
|
|
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
Download Now
|
 |
|
|
|
|
|
Field Guide to Email Marketing |
|
|
Today’s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what’s the best way to give them exactly what they want? We’ve discovered a whole new way to think about Email Marketing, and we’ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers—and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.
Download Now
|
 |
|
|
|
Walking a Day in Subscribers' Shoes |
|
|
For the past 30 years, direct marketers have focused on demographic data to help determine what each segment of subscribers might like. This strategy clearly worked. However, it fails to meet the complexity of the current market landscape, with ever-increasing brand choices for consumers and a growing number of ways to consume and digest information. We’ve set out to show how success can best be realized by asking customers their preferences and using behavioral observations to catalog and respond to their habits and sensibilities.
Download Now
|
|
|
|
|
Email Deliverability in the Age of Spam |
|
|
Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.
Download Now
|
 |
|
|
|
Three ways to make B2B direct marketing work in a web 2.0 world |
| By : Godfrey |
Published Date: Sep 23, 2008 |
|
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
Download Now
|
 |
|
|
|
How to Handle Spam Complaints |
|
|
Organizations using e-mail marketing as a part of their overall communications plan can utilize a variety of tactics to effectively manage and reduce spam complaints. The purpose of this white paper is to educate organizations and marketers on the basics of the CAN-SPAM act by weeding through the jargon.
Download Now
|
 |
|
|
|
How and Why To Switch Email Service Providers |
|
|
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Download Now
|
|
|
|
|
|
|
Getting Started with Email Marketing |
| By : Infacta |
Published Date: Jan 22, 2007 |
|
In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 46 matches |
Sort Results By : Published Date | Title | Company name |