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Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information. Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers. |
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Results 1 - 25 of 40 matches |
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Closing the Marketing Credibility Gap |
| By : Aprimo |
Published Date: Feb 01, 2008 |
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Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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Delivering the Advantages of SOA to Marketing |
| By : Aprimo |
Published Date: Jun 26, 2008 |
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Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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MRM For Excellence in Marketing Process Improvement |
| By : Aprimo |
Published Date: Mar 11, 2008 |
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Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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Marketing Productivity Redefined |
| By : Aprimo |
Published Date: Dec 20, 2008 |
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While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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The Business Case for a Web Content Management System |
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So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.
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Integrating Email, CRM, and Web Analytics |
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To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.
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Video Presentation: The Dawn of a New Industry |
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Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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Evaluating Evaluations: Creating the Mission-Driven Scorecard |
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Over half of all contact centers use some type of grading form or scorecard to evaluate call handling and the customer interaction skills of agents. These evaluations help supervisors coach agents to perform his or her duties more efficiently and more effectively. The white paper "Evaluating Evaluations" explores ways to create and implement effective agent audits.
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Driving A Single View of The Customer |
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The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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Run Away to Join the New Circus. Sales 2.0 Whitepaper Part 1 |
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What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part white paper, we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey. The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and the modern circus (think Ringling Bros. vs. Cirque du Soleil).
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Lead Life Cycle Optimization: 2008 Analysis |
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80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs...
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'Be First In Mind' |
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Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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Forget the ABC's of Lead Scoring |
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If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Holy Grail Integrated Marketing White Paper |
| By : Lyris |
Published Date: Aug 05, 2008 |
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Are you wasting time with complex and costly online marketing campaigns? Save your sanity with a fully-integrated marketing solution, like Lyris HQ. This white paper outlines the benefits of an integrated approach, and the specific steps you can take to achieve meaningful insight and results right away. Download the free integrated marketing white paper now.
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B-to-B Lead Generation Insights from MarketingSherpa |
| By : Marketo |
Published Date: Jul 31, 2008 |
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In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
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Buying and Using Marketing Automation Systems |
| By : Marketo |
Published Date: Aug 25, 2008 |
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Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more. Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo |
| By : Marketo |
Published Date: Aug 28, 2008 |
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In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent! Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime. Find out what lead management can do for your company. View this free Webcast now.
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