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Press Release Wire Services: Choosing the Best One for Your Business
By : Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Clarity Quest Marketing
Top 14 Marketing Tips for Technology Businesses
By : Clarity Quest Marketing Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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Clarity Quest Marketing
Providing Amazon-level Service with Sales 2.0
By : Genius Inc Published Date: Dec 22, 2008
In my latest video I, David Thomspon, describe how you can use Sales 2.0 technologies to meet and greet your customers online and provide them with famed Amazon-level service.

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Genius Inc
Making the Most of Email’s Increasing Importance to Your B-to-B Marketing
By : Genius Inc Published Date: Dec 22, 2008
In a BtoB special report that looks into companies’ marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list.  They reason is simple; email is both affordable and effective.  To get the most out of your email marketing efforts here’s a few tips...learn more today!
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Genius Inc
A New Form of Relationship Selling
By : Genius Inc Published Date: Dec 22, 2008
At times nothing can replace a face-to-face meeting.  Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable.  I, David Thompson, explain in the video.
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Genius Inc
Looking for Some Sales Advice? Check Out CanDoGo
By : Genius Inc Published Date: Dec 22, 2008
Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting.  First up, how to sell faster.
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Genius Inc
Best Practice Implementation of Content Management Systems
By : Alterian Inc Published Date: Dec 17, 2008
In the quest to create the ‘ultimate ECM system’, some software vendors have lost sight of the need for usability. So it is no surprise that the chief obstacle to ECM success, as highlighted by the research paper, is resistance by would-be users. Fifty seven per cent of public sector organizations questioned, saw this as the key obstacle to implementation success.
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Alterian Inc
Integrating Marketing and PR for SEO Success
By : Vocus, Inc Published Date: Dec 11, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
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Vocus, Inc
The Market Services Provider: A Marketer's Most Strategic Hire
By : Alterian Inc Published Date: Dec 10, 2008
Staff development and retention in MSPs rank high in terms of importance to marketers, but most marketers do not know the details of staff development and retention of their MSPs.
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Alterian Inc
Marketing's New 5Ps: Turning What You Know Inside Out?
By : Alterian Inc Published Date: Dec 10, 2008
Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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Alterian Inc
How to Make Marketing Integration a Whole Lot Easier
By : Alterian Inc Published Date: Dec 10, 2008
Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process.  It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.
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Alterian Inc
What Do You Mean You're Too Busy?
By : Alterian Inc Published Date: Dec 10, 2008
The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren't wasted.
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Alterian Inc
Planning for PR Success: Four Keys to Prepare for 2009
By : Vocus, Inc Published Date: Dec 03, 2008
Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business.  Learn the four keys you need to plan for strong, focused and successful PR in 2009.
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Vocus, Inc
Reaching Your Audience: A Practical Guide to Online Video Distribution
By : BrightCove, Inc. Published Date: Nov 26, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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BrightCove, Inc.
Marketing without Analytics: Is it really marketing?
By : Alterian Inc Published Date: Nov 24, 2008
Successful marketing starts at the core of information known about the audience you are trying to reach, and without analytics you are fighting an uphill battle to truly understand your prospective customer.
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Alterian Inc
How to Capitalize on Social Networking Sites
By : Alterian Inc Published Date: Nov 24, 2008
Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience, but consider your approach carefully.
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Alterian Inc
Delivering High Growth Brand Awareness through an eStore
By : OrderDynamics Published Date: Nov 23, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.

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OrderDynamics
Online Shopping: Making sure Customers receive the right order, every time
By : OrderDynamics Published Date: Nov 23, 2008
OrderDynamics provides a real world example of how its on-demand eCommerce platform automates fulfillment activities, keeping costs down, and Customer satisfaction up.

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OrderDynamics
Explode Online Sales and Forge Customer Loyalty
By : OrderDynamics Published Date: Nov 22, 2008
Learn how an online retailer uses OrderDynamics’ on-demand eCommerce platform to forge customer loyalty and drive significant sales through its customer base.

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OrderDynamics
Making the Leap from Supplier to Strategic Business Partner
By : Archway Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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Archway
Transforming Marketing Departments into Marketing Powerhouses
By : Archway Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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Archway
Improve Your Ability to Send, Receive, Track, and Collaborate on Large Files
By : YouSendIt, Inc. Published Date: Nov 17, 2008
Discover why sending large e-mail attachments and other digital files is becoming increasingly problematic.  Download this informative data sheet now to learn how FTP flaws can result in exposure; why large email attachments aren’t getting through; risks of delivering files via CD-ROM; and how new digital delivery developments make it possible to send large files, fast and securely.
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YouSendIt, Inc.
How RMB’s Financial Markets Research Division Solved Its Reporting Challenge
By : Ensight Published Date: Nov 14, 2008
Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service.
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Ensight
The Seven Deadly Sins of Content Management
By : Alterian Inc Published Date: Nov 05, 2008
Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.
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Alterian Inc
"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper
By : Neolane, Inc. Published Date: Nov 05, 2008
This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Neolane, Inc.
 
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