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Ad Networks - A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Results 1 - 25 of 62 matches Sort Results By : Published Date | Title | Company name
Press Release Wire Services: Choosing the Best One for Your Business
By : Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Clarity Quest Marketing
Making the Most of Email’s Increasing Importance to Your B-to-B Marketing
By : Genius Inc Published Date: Dec 22, 2008
In a BtoB special report that looks into companies’ marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list.  They reason is simple; email is both affordable and effective.  To get the most out of your email marketing efforts here’s a few tips...learn more today!
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Genius Inc
Looking for Some Sales Advice? Check Out CanDoGo
By : Genius Inc Published Date: Dec 22, 2008
Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting.  First up, how to sell faster.
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Genius Inc
The Market Services Provider: A Marketer's Most Strategic Hire
By : Alterian Inc Published Date: Dec 10, 2008
Staff development and retention in MSPs rank high in terms of importance to marketers, but most marketers do not know the details of staff development and retention of their MSPs.
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Alterian Inc
Marketing's New 5Ps: Turning What You Know Inside Out?
By : Alterian Inc Published Date: Dec 10, 2008
Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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Alterian Inc
How to Make Marketing Integration a Whole Lot Easier
By : Alterian Inc Published Date: Dec 10, 2008
Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process.  It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.
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Alterian Inc
What Do You Mean You're Too Busy?
By : Alterian Inc Published Date: Dec 10, 2008
The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren't wasted.
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Alterian Inc
The Digital Competitive Advantage: There's More to Email than Email
By : Alterian Inc Published Date: Nov 24, 2008
E-mail is often overlooked as a solid direct marketing channel through being made into a 'spray and pay' approach, but make no mistake, e-mail with the power of analytics can become a marketer's best friend.
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Alterian Inc
The High-Stakes World of E-Marketing
By : Alterian Inc Published Date: Nov 24, 2008
When looking to expand your marketing to new customers, better results are found when the quality, not the quantity, of potential customers is the focus of the objective.
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Alterian Inc
Mastering the Customer Experience
By : Alterian Inc Published Date: Nov 24, 2008
In order to master the customer experience one must have the correct insight about that customer, and the easiest way to achieve these results is through analytics.
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Alterian Inc
Marketing without Analytics: Is it really marketing?
By : Alterian Inc Published Date: Nov 24, 2008
Successful marketing starts at the core of information known about the audience you are trying to reach, and without analytics you are fighting an uphill battle to truly understand your prospective customer.
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Alterian Inc
Webinar Video Whiteboard: The $220 Billion Lead Generation Problem
By : Genius Inc Published Date: Nov 20, 2008
It’s easy to be pessimistic about sales during a slow economy, but many companies are still buying strongly. Learn how to identify and expedite high-potential sales opportunities.
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Genius Inc
Exclusive Interview: John Nydam & Tom Brennan
By : Melissa Data Published Date: Nov 18, 2008
Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.
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Melissa Data
How RMB’s Financial Markets Research Division Solved Its Reporting Challenge
By : Ensight Published Date: Nov 14, 2008
Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service.
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Ensight
10 Tips for Webinar Invitations
By : Act-On Published Date: Nov 11, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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Act-On
How new media, ROI & customer demands transformed the way co-op marketing programs are managed
By : Pitney Bowes Published Date: Nov 11, 2008
This Pitney Bowes Marketing Solutions white paper examines the trends and challenges faced by companies looking to achieve more from their trade marketing efforts.
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Pitney Bowes
DR & Seasonality: How to Manage Your Annual DRTV Buy
By : Northern Lights Direct Response Published Date: Nov 10, 2008
How do you overcome the challenges of seasonality when buying DRTV media? This whitepaper explains how by thinking outside the box—beyond conventional wisdom—to effectively manage your annual DRTV media buy.
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Northern Lights Direct Response
Five Tips to Optimize Your DRTV Media Right Now
By : Northern Lights Direct Response Published Date: Nov 10, 2008
All systems are go for your new DRTV campaign but, regrettably, response rates are lower than expected. Before you hit the panic button, here are five tips proven to increase response rates and dramatically increase your ROI.
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Northern Lights Direct Response
Is Your Media Fully Integrated? It Should Be
By : Northern Lights Direct Response Published Date: Nov 10, 2008
The allure of DR is compelling, but are we missing something by managing each media vehicle individually? A well-planned, integrated marketing campaign will deliver benefits to your overall campaign. Find out how.
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Northern Lights Direct Response
The Seven Deadly Sins of Content Management
By : Alterian Inc Published Date: Nov 05, 2008
Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.
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Alterian Inc
Creating a Web Strategy
By : Alterian Inc Published Date: Nov 05, 2008
This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.
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Alterian Inc
Contact Optimization for Direct Marketers Brief
By : Alterian Inc Published Date: Nov 05, 2008
Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
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Alterian Inc
"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper
By : Neolane, Inc. Published Date: Nov 05, 2008
This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Neolane, Inc.
Building the Business Case for Operational Marketing
By : Alterian Inc Published Date: Oct 21, 2008
Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.
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Alterian Inc
Sending, Receiving, and Tracking Large Files Securely
By : YouSendIt, Inc. Published Date: Oct 20, 2008
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments.  Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
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YouSendIt, Inc.
 
Results 1 - 25 of 62 matches Sort Results By : Published Date | Title | Company name
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Behavioral Ad Networks, CPM Ad Networks, PPC Ad Networks, Rich Media, Mobile Advertising Networks, Lead Generation, Ad Management, Co-Registration, Affiliate Marketing
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