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Pay Per Click - Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service.

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Ad Networks and How to Choose Them

By : Sportgenic

Published Date: Jul 23, 2008

This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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Why Paid Search Campaigns Often Fall Short of their Volume Targets

By : Marin Software

Published Date: Jun 23, 2008

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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Paid Search: Follow the Money

By : Oneupweb

Published Date: Mar 12, 2008

Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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How to Boost Your Earnings Per Click - A Special Report for Publishers and Ad Networks

By : Click Forensics

Published Date: Nov 30, 2007

The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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Analytics Tips: Wrong Keywords May Be Hazardous To Your Health

By : Engine Ready

Published Date: Jun 07, 2007

Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

By : Fathom SEO.

Published Date: May 02, 2007

A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot

By : Engine Ready

Published Date: Oct 12, 2006

In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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5 Secrets to Increase Website Traffic

By : VisiStat

Published Date: Apr 03, 2006

This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website

By : IndustryBrains

Published Date: Jan 12, 2006

Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
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