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Results 1 - 25 of 44 matches |
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10 Tips for Webinar Invitations |
| By : Act-On |
Published Date: Nov 11, 2008 |
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Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper |
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This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Sending, Receiving, and Tracking Large Files Securely |
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In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments. Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
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Lead Life Cycle Optimization: 2008 Analysis |
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80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs...
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Optimizing Marketing and Sales Lead Management with Marketing Automation |
| By : Marketo |
Published Date: Sep 19, 2008 |
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This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Success Factors for Highly Effective Inside Sales Teams |
| By : Marketo |
Published Date: Sep 15, 2008 |
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This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
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'Be First In Mind' |
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Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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7 Key Criteria for Choosing a Managed File Transfer Solution |
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Sending presentations, audio, video, or graphics files can jeopardize your network’s security. Now learn why you should never use FTP or conventional email to send oversize files; how managed file transfer can make your network safer; and 7 key criteria to look for. Plus, find out how to avoid email compliance hassles using tracking and traceability. Transferring large files could be a potential security issue. Download this white paper now and learn how to prevent it.
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Beyond Email Attachments and FTP: A New Approach to Secure, Cost-Effective File Delivery |
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In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Also, find out how to maximize privacy, security, speed, and ease of use. Find out why countless companies are making the move—download your copy now.
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Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo |
| By : Marketo |
Published Date: Aug 28, 2008 |
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In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent! Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime. Find out what lead management can do for your company. View this free Webcast now.
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Customer Acquisition Self-Audit Guide |
| By : Lyris |
Published Date: Aug 27, 2008 |
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How can you acquire new customers when people are spending less in today’s slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. A step-by-step self-audit of your current customer acquisition programs can help get the sales you need. Download the free customer acquisition self-audit guide now.
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Buying and Using Marketing Automation Systems |
| By : Marketo |
Published Date: Aug 25, 2008 |
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Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more. Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools |
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Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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Coordinating Marketing and Sales Across the Entire Revenue Cycle |
| By : Marketo |
Published Date: Aug 20, 2008 |
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In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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Briefing Summary: Manticore Technology |
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As part of our effort to stay engaged with the latest developments in marketing technology, Upshot Institute maintains an ongoing schedule of vendor briefings. These briefings allow us to learn more about vendor products, strategies and their insights on the industry. Vendor upshot reports are short summaries of these briefings provided as a resource to marketing professionals interested in staying on top of emerging marketing technologies.
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Solutions to the Demise of Directory Assistance Data |
| By : Amacai |
Published Date: Jul 25, 2008 |
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Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You'll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.
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Sales 2.0 - Faster Sales in a Slower Economy |
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As the U.S. economy grows more uncertain, it is easy to be pessimistic. But there are plenty of opportunities. Companies in many sectors are still buying strongly. And fortunately there are tools out there that will help you find those companies and close deals. Sales 2.0 is about harnessing and leveraging the Internet to sell more, faster.
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Why Paid Search Campaigns Often Fall Short of their Volume Targets |
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One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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Bring Unknown Prospects to Life |
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Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.
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Results 1 - 25 of 44 matches |
Sort Results By : Published Date | Title | Company name |