Search the Library
 
Home >

Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Results 1 - 25 of 115 matches Sort Results By : Published Date | Title | Company name
Press Release Wire Services: Choosing the Best One for Your Business
By : Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
Download Now
Clarity Quest Marketing
Top 14 Marketing Tips for Technology Businesses
By : Clarity Quest Marketing Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
Download Now
Clarity Quest Marketing
Making the Most of Email’s Increasing Importance to Your B-to-B Marketing
By : Genius Inc Published Date: Dec 22, 2008
In a BtoB special report that looks into companies’ marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list.  They reason is simple; email is both affordable and effective.  To get the most out of your email marketing efforts here’s a few tips...learn more today!
Download Now
Genius Inc
A New Form of Relationship Selling
By : Genius Inc Published Date: Dec 22, 2008
At times nothing can replace a face-to-face meeting.  Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable.  I, David Thompson, explain in the video.
Download Now
Genius Inc
Looking for Some Sales Advice? Check Out CanDoGo
By : Genius Inc Published Date: Dec 22, 2008
Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting.  First up, how to sell faster.
Download Now
Genius Inc
Integrating Marketing and PR for SEO Success
By : Vocus, Inc Published Date: Dec 11, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
Download Now
Vocus, Inc
What Do You Mean You're Too Busy?
By : Alterian Inc Published Date: Dec 10, 2008
The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren't wasted.
Download Now
Alterian Inc
Planning for PR Success: Four Keys to Prepare for 2009
By : Vocus, Inc Published Date: Dec 03, 2008
Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business.  Learn the four keys you need to plan for strong, focused and successful PR in 2009.
Download Now
Vocus, Inc
The Digital Competitive Advantage: There's More to Email than Email
By : Alterian Inc Published Date: Nov 24, 2008
E-mail is often overlooked as a solid direct marketing channel through being made into a 'spray and pay' approach, but make no mistake, e-mail with the power of analytics can become a marketer's best friend.
Download Now
Alterian Inc
The High-Stakes World of E-Marketing
By : Alterian Inc Published Date: Nov 24, 2008
When looking to expand your marketing to new customers, better results are found when the quality, not the quantity, of potential customers is the focus of the objective.
Download Now
Alterian Inc
Explode Online Sales and Forge Customer Loyalty
By : OrderDynamics Published Date: Nov 22, 2008
Learn how an online retailer uses OrderDynamics’ on-demand eCommerce platform to forge customer loyalty and drive significant sales through its customer base.

Download Now
OrderDynamics
Webinar Video Whiteboard: The $220 Billion Lead Generation Problem
By : Genius Inc Published Date: Nov 20, 2008
It’s easy to be pessimistic about sales during a slow economy, but many companies are still buying strongly. Learn how to identify and expedite high-potential sales opportunities.
Download Now
Genius Inc
Stay out of the Recession with Email Marketing
By : TailoredMail Published Date: Nov 20, 2008
In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.

Download Now
TailoredMail
TailoredMail Increases Email Deliverability with Smart Delivery
By : TailoredMail Published Date: Nov 20, 2008
Leading-edge email service provider introduces new concept of delivering emails to the inbox, resulting in up to a 20% increase in delivery and open rates.

Download Now
TailoredMail
Improve Your Ability to Send, Receive, Track, and Collaborate on Large Files
By : YouSendIt, Inc. Published Date: Nov 17, 2008
Discover why sending large e-mail attachments and other digital files is becoming increasingly problematic.  Download this informative data sheet now to learn how FTP flaws can result in exposure; why large email attachments aren’t getting through; risks of delivering files via CD-ROM; and how new digital delivery developments make it possible to send large files, fast and securely.
Download Now
YouSendIt, Inc.
How to Create a Sales-Connected Email Marketing Program
By : TailoredMail Published Date: Nov 17, 2008
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.

Download Now
TailoredMail
Outsell Case Study
By : TailoredMail Published Date: Nov 14, 2008
Learn how email service provider, TailoredMail, helped an automotive agency easily handle hundreds of dealer accounts yet effortlessly give each a personal touch.
Download Now
TailoredMail
How RMB’s Financial Markets Research Division Solved Its Reporting Challenge
By : Ensight Published Date: Nov 14, 2008
Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service.
Download Now
Ensight
Contact Optimization for Direct Marketers Brief
By : Alterian Inc Published Date: Nov 05, 2008
Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
Download Now
Alterian Inc
"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper
By : Neolane, Inc. Published Date: Nov 05, 2008
This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
Download Now
Neolane, Inc.
Field Guide to Email Marketing
By : ExactTarget Published Date: Oct 20, 2008
Today’s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what’s the best way to give them exactly what they want? We’ve discovered a whole new way to think about Email Marketing, and we’ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers—and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.
Download Now
ExactTarget
Sending, Receiving, and Tracking Large Files Securely
By : YouSendIt, Inc. Published Date: Oct 20, 2008
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments.  Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
Download Now
YouSendIt, Inc.
ROI Accelerator for Marketers: Testing Your Way to Improved ROI
By : Lyris Published Date: Oct 15, 2008
With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.
Download Now
Lyris
Guru's Guide to Email Marketing Success
By : Lyris Published Date: Oct 14, 2008
Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
Download Now
Lyris
Industrial Marketing Decision Maker Kit
By : GlobalSpec Published Date: Oct 13, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.

Download Now
GlobalSpec
 
Results 1 - 25 of 115 matches Sort Results By : Published Date | Title | Company name
Home >

Email Marketing

<< Start < Previous 1 2 3 4 5 Next > End >>

More Email Marketing Topics
Newsletter Design, Deliverability, Database and List Managers
SUBSCRIBE FORM