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Results 1 - 25 of 33 matches |
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Outsell Case Study |
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Learn how email service provider, TailoredMail, helped an automotive agency easily handle hundreds of dealer accounts yet effortlessly give each a personal touch.
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Achieving Maximum Results and ROI from Your Welcome Messages |
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We’re no longer preparing for Y2K, tuning into Ally McBeal or watching the Dow close above 11,000 points for the first time. So why are marketers still sending welcome messages to email subscribers like it’s 1999? Return Path’s research found that in too many cases, marketers are stuck in the wrong decade when it comes to sending welcome messages that enhance subscriber experiences and encourage response.
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Tactics to Combat and Manage ISP Image Blocking |
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Spam is evil and has ruined a lot of what makes email so effective (and fun!). One perfect example among many: When spammers started including pictures that might not be appropriate for all viewing audiences, ISPs and software makers responded by disabling images altogether by default. And marketing email suffered.
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Return Path Q2 2008 Reputation Benchmark Report |
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The Return Path Reputation Benchmark Report describes actual email performance data for a sample of IP addresses pulled from our cooperative reputation database. We created this report to help quantify the volume of email sent, the quality of the servers sending those messages and how that quality influences deliverability performance.
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Data Collection Strategies for Lifecycle Messaging |
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The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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An Email Marketer's Call to Action for 2008 |
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As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By : Bronto |
Published Date: Jun 04, 2008 |
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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? |
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Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
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Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Apr 11, 2008 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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CoreNet Global Remarketing |
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BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world’s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.
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Return Path Fourth Annual Holiday Email Consumer Survey |
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Email marketing is more powerful than ever, with retailers reporting record online sales and the use of email to drive significant traffic to their ecommerce sites. In the past year, segmentation, targeting, profiling and behavioral targeting have all evolved technically to be easily within the grasp of every email marketer, large and small.
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Increasing Email Deliverability: Getting Email to the Inbox |
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Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Best Practices for Transactional Emails |
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Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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Re-mailing: Targeting Those That Don't Open |
| By : Bronto |
Published Date: Aug 24, 2007 |
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Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
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Assembling a Quality Email Marketing Team |
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Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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Denison University: Email Marketing Delivers ROI for College Fund Raising |
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Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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Results 1 - 25 of 33 matches |
Sort Results By : Published Date | Title | Company name |