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Results 1 - 25 of 46 matches |
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"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper |
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This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Field Guide to Email Marketing |
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Today’s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what’s the best way to give them exactly what they want? We’ve discovered a whole new way to think about Email Marketing, and we’ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers—and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.
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Guru's Guide to Email Marketing Success |
| By : Lyris |
Published Date: Oct 14, 2008 |
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Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
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Walking a Day in Subscribers' Shoes |
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For the past 30 years, direct marketers have focused on demographic data to help determine what each segment of subscribers might like. This strategy clearly worked. However, it fails to meet the complexity of the current market landscape, with ever-increasing brand choices for consumers and a growing number of ways to consume and digest information. We’ve set out to show how success can best be realized by asking customers their preferences and using behavioral observations to catalog and respond to their habits and sensibilities.
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Three ways to make B2B direct marketing work in a web 2.0 world |
| By : Godfrey |
Published Date: Sep 23, 2008 |
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Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
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Your Reputation Holds the Key to Deliverability |
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Twenty percent of legitimate email never reaches the inbox. Blame the ISPs’ ongoing fight against spam—and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
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Tactics to Combat and Manage ISP Image Blocking |
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Spam is evil and has ruined a lot of what makes email so effective (and fun!). One perfect example among many: When spammers started including pictures that might not be appropriate for all viewing audiences, ISPs and software makers responded by disabling images altogether by default. And marketing email suffered.
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Return Path Q2 2008 Reputation Benchmark Report |
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The Return Path Reputation Benchmark Report describes actual email performance data for a sample of IP addresses pulled from our cooperative reputation database. We created this report to help quantify the volume of email sent, the quality of the servers sending those messages and how that quality influences deliverability performance.
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Managing Your Online Brand Reputation |
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Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By : Bronto |
Published Date: Jun 04, 2008 |
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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Top 10 Reasons Email Not Being Delivered |
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ReachMail delivers the top ten reasons that your emails are not being delivered. If you have ever had problems with receiving or delivering emails, these top 10 remedies should help you solve your email problems. Check out this paper and fix your email problems today!
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A Guide to Effective Email Acquisition |
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This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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Improve Your Open Rates for Acquisition Email |
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This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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Increasing Email Deliverability: Getting Email to the Inbox |
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Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Conversions: The Only Real Way to Measure Success for Acquisition Email |
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This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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Assembling a Quality Email Marketing Team |
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Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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Improving Data Quality with Real-Time Web Services |
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Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
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Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser |
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This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By : Listrak |
Published Date: May 29, 2007 |
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Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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Results 1 - 25 of 46 matches |
Sort Results By : Published Date | Title | Company name |