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Results 1 - 25 of 115 matches |
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"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper |
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This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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2008 Channel Preference Survey |
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Do you ever struggle with finding the right channels to reach your target audiences? With the range of choices ever expanding from email to SMS to Podcasts to Twitter, marketers are faced with a multitude of options to execute campaigns. ExactTarget’s Channel Preference Survey whitepaper specifically addresses the impact of consumer communication preferences on marketing success, and helps you take the guess-work out of your multi-channel marketing strategy.
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A Five Phase Approach to Email Marketing |
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This article, published by iMedia Connection in July 2006, addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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A Guide to Effective Email Acquisition |
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This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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A Marketing Operations Maturity Model |
| By : Aprimo |
Published Date: Sep 09, 2008 |
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Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
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A methodology for evaluating the effectiveness of your multi-step distribution channel strategy |
| By : Godfrey |
Published Date: Jan 04, 2007 |
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Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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A New Form of Relationship Selling |
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At times nothing can replace a face-to-face meeting. Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable. I, David Thompson, explain in the video.
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Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses |
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Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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Achieving Maximum Results and ROI from Your Welcome Messages |
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We’re no longer preparing for Y2K, tuning into Ally McBeal or watching the Dow close above 11,000 points for the first time. So why are marketers still sending welcome messages to email subscribers like it’s 1999? Return Path’s research found that in too many cases, marketers are stuck in the wrong decade when it comes to sending welcome messages that enhance subscriber experiences and encourage response.
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AcquireVision: Fulfilling the Promise of Email Marketing |
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This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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An Email Marketer's Call to Action for 2008 |
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As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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Assembling a Quality Email Marketing Team |
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Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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Automated Lead Management Helps The Hager Group Drive $42 Million in Incremental Revenue |
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The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates |
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The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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B-2-B Marketing in 2008: Trends in Strategies & Spending |
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As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
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Best Practices for Transactional Emails |
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Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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Briefing Summary: Lyris |
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As part of our effort to stay engaged with the latest developments in marketing technology, Upshot Institute maintains an ongoing schedule of vendor briefings. These briefings allow us to learn more about vendor products, and their strategies and insights on the industry. Vendor upshot reports are short summaries of these briefings provided as a resource to marketing professionals interested in staying on top of emerging marketing technologies.
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Briefing Summary: Manticore Technology |
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As part of our effort to stay engaged with the latest developments in marketing technology, Upshot Institute maintains an ongoing schedule of vendor briefings. These briefings allow us to learn more about vendor products, strategies and their insights on the industry. Vendor upshot reports are short summaries of these briefings provided as a resource to marketing professionals interested in staying on top of emerging marketing technologies.
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Calling Doctor Deliverability |
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Email response rates sluggish? Might be a symptom of ailing deliverability. Use this checklist to give your email program a Deliverability Check Up. In addition to delivery diagnostics, this whitepaper includes a list of questions (and answers) to ask any delivery provider before signing up for their care.
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Case Study: Continental Warranty |
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The primary objective of Continental Warranty’s existing search advertising efforts was to generate leads by offering free auto warranty quotes on its landing page. By the Spring of 2007 however, Continental Warranty had hit a plateau in the lead capture rate of its paid search campaigns. At the time, the company was averaging 700 web leads per week from 20,000 keyword phrases and was facing serious difficulties increasing its lead volume.
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Change your mind about B2B direct marketing to change results |
| By : Godfrey |
Published Date: Sep 23, 2008 |
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Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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Contact Optimization for Direct Marketers Brief |
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Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
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Results 1 - 25 of 115 matches |
Sort Results By : Published Date | Title | Company name |