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Content Personalization - Web pages are personalized based on the interests of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences. |
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Results 1 - 14 of 14 matches |
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Application Brief: Localize Your Advertising and Web Content |
| By : Quova |
Published Date: Jan 10, 2008 |
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Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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Behavioral Targeting: Manifestation of Accountability |
| By : [x+1] |
Published Date: May 01, 2006 |
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Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Can Speaking Avatars Help Your Website? |
| By : SitePal |
Published Date: Jun 25, 2007 |
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Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Driving A Single View of The Customer |
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The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience |
| By : Scene7 |
Published Date: Jan 10, 2007 |
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This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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How Does Your Marketing Fit in the Customer Lifecycle? |
| By : eROI |
Published Date: Oct 01, 2006 |
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Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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Increasing Email Deliverability: Getting Email to the Inbox |
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Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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More than a Financial Requirement |
| By : Aprimo |
Published Date: Jul 27, 2007 |
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Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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Personal and Dynamic Email Campaigns |
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"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
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The Business Case for a Web Content Management System |
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So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.
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Results 1 - 14 of 14 matches |
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More Website Development Topics |
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Usability, Website Navigation, Landing Pages, Google Adsense, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, contact_admin, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting |
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