PartingGift

Loosely modeled on the classic TV game show, PartingGift creates multiplayer casual games that allow brands to predict trends, measure attitudes, and gain authentic consumer insights in real time. The games are sponsored by national brands who provide prizes, usually in the form of coupons. Our games not only have the capability to award prizes, but we also have a rich data collection component which tracks and can analyze every move a player makes.  As a research tool, marketers can carefully control the variables of their experiment and catch participants at their most candid moments -- when they are having fun.

Corporate Website :

www.partinggift.com

Research from this company :

Spender Bias: Social media helps companies measure attitudes and predict trends