whitepapers.prweekus.com/Search Marketing

Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website

Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.

Creating an Audience for Your Lead-Generation Campaign

Getting an audience is a tremendous challenge for people who use Webinars, physical events or other platforms for the purpose of lead generation. This white paper reviews best practices for creating a high-quality audience for your lead-generation initiative.

When Are SEO Firms Going to Offer Link Baiting Services?

With link baiting now widely considered to be one of the most effective SEO tactics, why isn't it offered as a service by SEO firms? Link building expert Andy Hagans explains the challenges a client faces in obtaining link baiting services.

Questions to Ask your Potential Search Engine Optimization Company - Part One

If you are looking to partner with a search engine optimization company, it’s important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. In this article, you will be given several important questions to ask any SEO firm that you are considering, and learn how to interpret the answers you are given.

Questions to Ask a Potential Search Engine Optimization Company - Part 3

This article is the third and final part of a series designed to help you find a search engine optimization company that is worthy of your trust. In this installment, you will learn questions to ask search engine optimization companies in order to assess the business assurances that they have made.

Professional SEO in Your Marketing Mix - Convincing Your Company

Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix. They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.

Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link

There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent. Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.

Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?

Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.

Your Search Engine Optimization Company - Protecting Your Time and Your Brand

Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.

Organic SEO - What Does It Really Mean?

Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.

Don't Sabotage Your Search Engine Optimization Company

As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with.

Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot

In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.

7 Advanced Steps to Effective Search Marketing

If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.

The Brand Lift of Search

More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.

Chinese Search Engine Engagement

Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?

12 SEO Campaign Killers

Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.

Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.

Video of the 12 SEO Campaign Killers

Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.

Leveraging the Right Resources to Fit Your Search Marketing Budget

Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.

Hitwise Australia Search Marketing Campaign Strategy

This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.

Hitwise UK Search Marketing Campaign Strategy

This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.

Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.

Don't Sacrifice Your Brand for Leads

In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they’re right for your brand.

The Cyclic Nature of Online Marketing Tools

This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.

Search Engine Optimization (SEO) 101

Today, B2B buyers start their purchasing process in the search engines. In order to remain competitive, your company needs to be found by the people already searching for your products or services. This webinar will cover the basics of search engine optimization - what is it and why is it important - to demystify SEO and empower marketing professionals to either take on SEO themselves or give them the knowledge to hire an effective - not a scam - SEO consultant.

Webcast: 5 Tips to Turn Your Website into a Marketing Machine

Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.

Blogging for Business Basics

Blogs are no longer just online personal journals - they are now key business tools. Blogs allow you to engage in a conversation with your customers while improving your website's search engine rank. Don't know where to start? This webinar will cover the basics of blog marketing, including key tactics for business blogging and engaging in the blogosphere to grow your business.

Strong Q1 for Search Marketing Amid Signs of Weakness Ahead

Read this SearchIgnite issues Q1 2008 report, evaluating state of the search landscape and performance of the top engines.

iProspect Blended Search Results Study

The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.

SEO vs. PPC - The Final Round

As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.

Managing The 'Short Head' of Search

You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.

B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers

Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.

Paid Search: Follow the Money

Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.

Target Google's Top 10 to Sell Online

Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.

Search Engine Optimization Survival Guide

Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.

Why Paid Search Campaigns Often Fall Short of their Volume Targets

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.

How to Boost Your Earnings Per Click - A Special Report for Publishers and Ad Networks

The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.

Boosting Natural Search Traffic Using Ratings and Reviews

Driving traffic from natural search is increasingly competitive and expensive. Online marketers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.

Oneupweb's 2008 Franchise 500 Study

For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.

How Can Advertisers Control the Quality of their Online Ad Traffic?

In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns. Also includes a real advertiser’s perspective on driving better traffic quality. Listen now!

B-to-B Lead Generation Insights from MarketingSherpa

In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.

Coordinating Marketing and Sales Across the Entire Revenue Cycle

In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.

B-to-B Branding in a 2.0 World

Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company.

By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.

Living your Differentiation in a Web 2.0 World

One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.

B-to-B Branding through (and to) the channel

A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.

B-to-B Branding: Consumer Models Need Not Apply

Why Branding Becomes More Important In Uncertain Times

It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.

And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.

Solutions to the Demise of Directory Assistance Data

Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.

However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You'll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.