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Yahoo! is an Internet portal and provides a full range of products and services including a search engine, the Yahoo! Directory and Yahoo! Mail. It was founded by Stanford graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995. The company is headquartered in Sunnyvale, California.

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Five Tips for Delivering Great PR for Less Money

By : Vocus, Inc

Published Date: Oct 21, 2008

Get the five tips you need to deliver great PR for less money. Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
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Planning for PR Success: Four Keys to Prepare for 2009

By : Vocus, Inc

Published Date: Dec 03, 2008

Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business. Learn the four keys you need to plan for strong, focused and successful PR in 2009.
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Search Engine Optimization for Press Releases

By : Vocus, Inc

Published Date: Mar 18, 2008

Identify ways to increase rankings in search engines and drive traffic to your website. Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.
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iProspect Blended Search Results Study

By : iProspect

Published Date: Apr 17, 2008

The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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Marketing To Industrial Professionals

By : GlobalSpec

Published Date: Jul 03, 2008

This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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Paid Search: Follow the Money

By : Oneupweb

Published Date: Mar 12, 2008

Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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Strong Q1 for Search Marketing Amid Signs of Weakness Ahead

By : SearchIgnite

Published Date: Apr 14, 2008

Read this SearchIgnite issues Q1 2008 report, evaluating state of the search landscape and performance of the top engines.
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Target Google's Top 10 to Sell Online

By : Oneupweb

Published Date: Feb 04, 2005

Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.
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American Customer Satisfaction Index Annual E-Business Report

By : ForeSee Results

Published Date: Aug 15, 2006

The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.

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eMetrics Industry Insights Report Spring 2008

By : RisingMedia

Published Date: Aug 08, 2008

Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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