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Branding is a traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchase for the sole purpose generating a click or visitor. They are geared towards increased product or company name awareness and lifelong customers.

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10 Key Online Marketing Trends for 2010

By : Unica

Published Date: Mar 02, 2010

Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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7 Secrets to Automate Analytics for Growth

By : Unica

Published Date: Mar 02, 2010

Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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White Paper: Bold Brands Drive Revenue with Storytelling

By : NCM Fathom

Published Date: Feb 26, 2010

Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
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Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience

By : Aprimo

Published Date: Oct 21, 2009

In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online

By : Bloofusion

Published Date: Mar 02, 2010

Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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End the Hype: Getting the Most Out of Your Social Media Marketing Strategy

By : Awareness Networks, Inc.

Published Date: Feb 02, 2010

The social media landscape is littered with band wagon jumpers, self appointed "experts," bold but baseless predictions and, don't forget the endless discussions that say absolutely nothing. Don't you think it's about time to End the Hype.
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CEO Roundtable: Improving Performance Through a Shared Business Model

By : Senn Delaney

Published Date: Jan 22, 2010

It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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A Model Culture for the University of the 21st Century

By : Senn Delaney

Published Date: Jan 22, 2010

Interview with Ohio State University President Dr. Gordon Gee The Ohio State University President Dr. Gordon Gee discusses his passion and progress on creating a "One University", high-performance culture to take the largest university in the U.S. from excellence to eminence. On the global stage, it is part of his vision to build a new model for the university of the 21st century: more agile, more responsive, less insular and less bureaucratic.
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Prescription for a Cure

By : Senn Delaney

Published Date: Jan 22, 2010

Successful health care leaders are treating ailing systems with a healthy dose of innovative solutions. Senn Delaney CEO and President Jim Hart discusses key issues facing health care leaders today, innovative solutions for dealing with them, and provides a series of thought-provoking questions to help you gauge the health of your organization's culture.
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Cultural Clash in Mergers and Acquisitions

By : Senn Delaney

Published Date: Jan 22, 2010

Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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Creating Superior Business Results Through a Thriving State of Mind

By : Senn Delaney

Published Date: Jan 22, 2010

Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.
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The Missing Component in Manufacturing Performance Improvement

By : Senn Delaney

Published Date: Jan 22, 2010

To the casual observer, aircraft manufacturer Airbus UK and pharmaceutical giant GlaxoSmithKline (GSK) wouldn't appear to share a lot of common ground. Some would say that the worlds of building airplanes and producing the next blockbuster wonder-drug are light years apart. A closer look shows that these two organizations are more similar than one might initially think.
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Why State Of Mind Matters in Times Of Great Challenge

By : Senn Delaney

Published Date: Jan 22, 2010

Senn Delaney President and CEO Jim Hart shares surprising results of a Thriving Global Leadership Study of thousands of leaders across 60 industries and 50 countries. The survey discovered a dramatic difference between those who are facing these times of crisis with what is defined as a high-thriving state of mind and those with a lower-thriving state of mind.
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The Team At The Top - Is it Really The Team?

By : Senn Delaney

Published Date: Jan 22, 2010

CEOs and their senior leadership of most major corporations are usually highly proficient individuals who run their business units or functions efficiently but they may not work as well together to guide the overall firm.
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Is your culture really customer focused?

By : Senn Delaney

Published Date: Jan 20, 2010

A positive customer experience is a critical competitive differentiator it today's stuttering economic climate. Yet consumers are giving companies a failing grade at a time when the need to be customer centric is being put to the test as never before. This whitepaper by Senn Delaney partner and executive vice president Bill Parsons helps leaders consider whether their company's culture is really as customer-centric as it should be.
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ROI of Common Short Code and SMS Mobile Marketing

By : Neustar

Published Date: Jan 04, 2010

Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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Listening 101: Tips to Integrate Social Media into your day-to-day media monitoring

By : dna13 Inc.

Published Date: Oct 28, 2009

Is social media part of your PR and marketing strategy? This dna13 white paper is filled with tips on how to listen to conversations about your brand in the media (social media, print, TV and internet) using the latest tools and techniques. In 8 pages, learn best practices for developing a social media strategy and allow your company to engage in social media while keeping your corporate brand and reputation protected and under control.
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Managing Your Social Presence: A Marketer's Guide for Managing Social Media

By : Direct Message Lab

Published Date: Oct 20, 2009

Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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5 Tips for Selecting an SEO firm: A Guide to Help You Hire the Best, and Avoid the Worst

By : ComCorp

Published Date: Oct 08, 2009

Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
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Five Ways Your Brand Strategies Must Evolve in the Social Media Landscape

By : White Horse

Published Date: Oct 07, 2009

Before you make further investments in traditional brand research, download this White Horse Webinar to learn about the unprecedented level of consumer insights available in social media. From brand research to crowdsourcing, this Webinar outlines 5 practical, cost-efficient ways that marketers can harness social media participation to enhance consumer engagement and build a positive brand reputation.
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Seven Top Tools for Social Media Monitoring: A Benchmark Study

By : White Horse

Published Date: Oct 07, 2009

Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options

By : White Horse

Published Date: Oct 07, 2009

One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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Three Ways to Make Online Advertising Work Harder through Advanced Tactics

By : White Horse

Published Date: Oct 07, 2009

Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.
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How to Use Facebook for Business

By : HubSpot, Inc.

Published Date: Aug 26, 2009

Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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How to Use Twitter for Marketing & PR

By : HubSpot, Inc.

Published Date: Aug 26, 2009

There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
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