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Competitive Analysis - The assessment and analysis of the respective strengths and weaknesses of a business against its competitors - this might include their product, staff policy or marketing strategies.

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MRM Goes Mainstream

By : Aprimo

Published Date: Apr 24, 2008

As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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Top 14 Marketing Tips for Technology Businesses

By : Clarity Quest Marketing

Published Date: Dec 22, 2008

The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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Using Hitwise Data to Relaunch Your Website

By : Hitwise

Published Date: Mar 15, 2008

In this white paper, learn how you can leverage unique Hitwise online competitive intelligence data for a successful website relaunch.
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Using Technology to Manage the Marketing Spend

By : Aprimo

Published Date: Mar 13, 2008

Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.
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Aprimo Steals the Show; Improves Future Spend Decisions

By : Aprimo

Published Date: Jan 21, 2008

Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing

By : SAS

Published Date: Dec 07, 2007

This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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Direct Marketing Wins….with Enterprise Campaign Management

By : Aprimo

Published Date: Sep 08, 2008

LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
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