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Content Syndication

Content Syndication - Either offering your own content for use on other sites in exchange for a plug or link or using content from other sites with permission. This is a good strategy and effective quid pro quo for both parties. One receives free publicity and the other receives unique and quality articles for keyword optimization.

Results 1 - 20 of 20 matches Sort Results By : Published Date | Title | Company name
Improve Lead Generation and Clean up Your Pipeline
By : Genius Inc Published Date: Jun 30, 2008
Brought to you by Genius.com, the result of surveying over 2000 sales and marketing professionals, this whitepaper includes metrics on lead quality, lead quantity, opportunity prioritization, as well as key steps for improving your numbers.
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Genius Inc
Reaching Your Audience: A Practical Guide to Online Video Distribution
By : BrightCove, Inc. Published Date: Nov 26, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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BrightCove, Inc.
Solutions to the Demise of Directory Assistance Data
By : Amacai Published Date: Jul 25, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.

However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You'll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.
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Amacai
Technology Lead Generation The Way You Want It
By : Find White Papers Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.

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Find White Papers
Webinar Video Whiteboard: The $220 Billion Lead Generation Problem
By : Genius Inc Published Date: Nov 20, 2008
It’s easy to be pessimistic about sales during a slow economy, but many companies are still buying strongly. Learn how to identify and expedite high-potential sales opportunities.
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Genius Inc
Finally, Highly Qualified Investing Leads
By : InvestBrite Published Date: Jan 28, 2008
Learn how Trade Center needed to reach highly qualified individual investors while educating them on the benefits of their products and services. Read how InvestBrite can help your investment firm get qualified investing sales leads. Read this paper today.
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InvestBrite
Generate Revenue with Online Video Ads
By : BrightCove, Inc. Published Date: Apr 03, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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BrightCove, Inc.
How a $2B Software Company Uses Closed Loop Marketing to Measure ROI
By : Aprimo Published Date: Jun 30, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
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Aprimo
iProspect Blended Search Results Study
By : iProspect Published Date: Apr 17, 2008
The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iProspect
Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website
By : IndustryBrains Published Date: Jan 12, 2006
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
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IndustryBrains
2008 Video SEO Playbook
By : BrightCove, Inc. Published Date: May 28, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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BrightCove, Inc.
Lead Management Strategies
By : GlobalSpec Published Date: Oct 17, 2007
Leads are only as good as your company’s ability to respond appropriately and track them through the sales process. Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.
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GlobalSpec
Marketing To Industrial Professionals
By : GlobalSpec Published Date: Jul 03, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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GlobalSpec
Optimizing Marketing and Sales Lead Management with Marketing Automation
By : Marketo Published Date: Sep 19, 2008
This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Marketo
Success Factors for Highly Effective Inside Sales Teams
By : Marketo Published Date: Sep 15, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.

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Marketo
Sending, Receiving, and Tracking Large Files Securely
By : YouSendIt, Inc. Published Date: Oct 20, 2008
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments.  Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
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YouSendIt, Inc.
When Are SEO Firms Going to Offer Link Baiting Services?
By : Andy Hagans Published Date: Sep 14, 2006
With link baiting now widely considered to be one of the most effective SEO tactics, why isn't it offered as a service by SEO firms? Link building expert Andy Hagans explains the challenges a client faces in obtaining link baiting services.

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Andy Hagans
A methodology for evaluating the effectiveness of your current lead management system
By : Godfrey Published Date: Jan 04, 2007
This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.
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Godfrey
Cost-Effectively Reaching the In-Market Auto Buyer
By : ValueClick Media Published Date: Apr 22, 2008

Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.


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ValueClick Media
Coordinating Marketing and Sales Across the Entire Revenue Cycle
By : Marketo Published Date: Aug 20, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.

Download Now
Marketo
 
Results 1 - 20 of 20 matches Sort Results By : Published Date | Title | Company name
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