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Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But at its core, Web analytics is simply measuring the behavior of visitors to a Website, particularly those measurements that indicate what aspects of the Website are helping to drive the business objectives. After you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business. Download these five fundamental steps to effective Web analytics. |