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Do You Need Integrated Marketing?
SAP America, Inc.

Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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Published:  Mar 26, 2008
Length:  3
Type:  White Paper

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