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Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers,website testing and optimization should be a major part of your strategy. Across every industry, web marketers are taking advantage of advanced testing and analytics applications to meet their growth and profitability targets. In this white paper,we’ll take a look at some of the testing approaches that are available today.Whether you are just getting started or are already an expert, this document will help you to understand the major differences between today’s testing solutions. |