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This article, published by iMedia Connection in July 2006, addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists. This article describes a multi-phased approach that provides an unprecedented ability to reach a targeted group of prospects by combining data compilation, sourcing and analysis to produce real results. |