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It has been projected that interactive marketing spending will hit the $61 billion mark by 2012 (VanBoskirk et al). With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success. To help with the creation of this guide, LeapFrog Interactive suggests seven steps brands should take when they are planning their interactive marketing efforts. |