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The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients. This paper draws parallels between retailing and banks, and how banks can learn from their counterparts, who have already embraced social commerce. |