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Welcome messages are the first touch point with a new subscriber. That makes them a prime opportunity for marketers to reinforce the benefits of their email programs, set expectations and promote brand awareness. Effective welcome messages quickly engage with their subscribers and generate satisfying (and profitable) experiences. It’s easy to send a welcome message, and harder than one would think to do it really well. This report discusses both the good and bad aspects of today’s subscriber welcome messages, and provides examples highlighting both missed opportunities and best practices. |