| INFORMATION |
| Published : |
Sep 23, 2008 |
| Length : |
11 |
| Type : |
White Paper |
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| Overview : |
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Your customers are spending more time online with their peers watching videos in social networks, posting comments in blogs, sharing information with each other in forums, and using other forms of engaging social media to occupy their time in the digital domain. It is because of this social media transformation that organizations are struggling to effectively deliver their marketing message to their target audience. Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Social media is changing the fabric of how organizations deliver their marketing message. |
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