| INFORMATION |
| Published : |
Sep 15, 2008 |
| Length : |
29 |
| Type : |
Presentation |
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| Overview : |
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how BearingPoint:
•Improved their overall conversation rates by 1.5-3x
•Increased the quality of leads going to Sales
•Expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to Sales, or gain visibility into your leads, this presentation is for you!
Speakers:
Introduction: Andrew Gaffney, Editor, DemandGen Report
Presenter: Paul Dunay, Director of Interactive Marketing, BearingPoint
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