| INFORMATION |
| Published : |
Dec 30, 2007 |
| Length : |
24 |
| Type : |
Analyst Report |
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| Overview : |
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As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. The goal was to gain insight into the issues marketers are facing, how they are likely to address those issues, and the obvious impact their decisions will have on marketing and communications as we move into a new year. |
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