| INFORMATION |
| Published : |
May 23, 2007 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year. |
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