| INFORMATION |
| Published : |
Oct 24, 2008 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format. |
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