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Field Guide to Email Marketing

ExactTarget
By : ExactTarget
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Published : Oct 20, 2008
Length : 10
Type : White Paper
 
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Overview :
Today’s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what’s the best way to give them exactly what they want? We’ve discovered a whole new way to think about Email Marketing, and we’ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers—and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.
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Deliverability , Email Marketing , Emerging Marketing
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