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Why Interactive Support Is Essential For Travel eBusiness

Art Technology Group, Inc
By : Art Technology Group, Inc
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Published : Feb 02, 2009
Length : 5
Type : White Paper
 
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Overview :
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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CRM And Sales Tools , E-Commerce Software , Interactive Agencies , Loyalty And Retention , Usability , User-Centered Design , Website Development
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