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The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
Neolane, Inc.

Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Published:  Mar 12, 2009
Length:  7
Type:  White Paper

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