Added Value Consumers Expect from Product Recommendations: Practical Guide for e-tailers

2009 marks the second year that MyBuys and the e-tailing group have surveyed consumers to track how they relate to and use personalized product recommendations (PPR). As part of that effort, we looked at several questions on a historical basis to understand any shifts in the consumer's mind. Our research focus begins with PPR positioning and favored messaging. We also studied the role of email communication in cart abandonment, including using triggered email to avert abandonment and convert carts. Learn more today!