Energize B2B Marketing with Customer Behavior Analytics

Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process. Hear real examples of how customer behavior analytics is helping leading firms better understand customer actions and ultimately drive sales. - Identify which sales tools and programs impact lead response, cycle times and close rates. - Understand response behaviors that indicate a lead's value and how best to engage them. - Uncover which promotions to target to which segments and when to do it.