Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy

Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs. As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This guide shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.